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June 22, 2006

More advertising info from Microsoft

Posted by Benjamin J. Romano at 12:00 PM

Microsoft is making more information about its efforts to sell advertising at a Web site for its adCenter Labs research group.

The site, which just went live, delves into four advertising categories: paid search, contextual advertising, behavioral targeting and emerging markets, including TV, video and mobile devices. Demonstrations available on the site include one called "Demographics Prediction" and "Local Ads by IP Address".

To learn more about Microsoft's entry into the online advertising marketplace, check these stories by Kim Peterson last month.

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