Mobliss, which is owned by Japan-based Index Group, said it has appointed Jim Merrick to be its new president and chief executive.
The Seattle company is best known for enabling Cingular Wireless' "American Idol" text voting and bringing "Family Feud" and the New York Times Crossword to mobile phones.
Merrick is a longtime Nintendo exeuctive, who while there held jobs that included head of software, hardware and brand marketing across Europe. He also was technical director of Nintendo in the U.S., developing new technologies and leading a support team dedicated to helping licensees develop games for Nintendo systems.
At Mobliss, Merrick will oversee all operations, which include game licensing and development, mobile messaging and Mobliss' voting platform.
"'Mobile phones are a part of everyday life for millions of consumers. That number just keeps growing," Merrick said in a release. "Mobliss is a pioneer and already has proven people want to do more than just use phones to chat. They love to play video games and they love to communicate instantly in many different and edgy ways. Growing this is my sole focus."
Mobliss has 40 employees. Merrick replaces Brian Levin, who founded Mobliss in 2000 and left the company awhile ago.