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June 29, 2006

Mobile users want Office, Microsoft says

Posted by Tricia Duryee at 10:48 AM

A research study, done by ORC International and commissioned by Microsoft, found that 45 percent wireless users sampled want a mobile version of the Microsoft Office suite.

No surprise there, but following Office, 44 percent of users said they wanted mobile TV, the study said. TV was a future favorite among 16- to 24-year-olds. In fact, a little more than 1 in 10 interviewed said they used the feature already.

Microsoft offers a lot of the Office functionality in its Windows Mobile 5.0 operating system. And in parts of Europe, Microsoft assisted in the launch of mobile broadcast TV with Virgin Mobile.

Finally, the survey asked users what influenced their choice in handset. Thirty one percent answered design and style of the phone. The next most important driver was whether the phone should had a camera.

More than 500 consumers were interviewed by the ORC OmniPanel. The next wave of research will take place next month and data will be based on the responses of more than 2,000 respondents.

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Tricia Duryee
Tricia Duryee
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