advertising
Link to jump to start of content The Seattle Times Company Jobs Autos Homes Rentals NWsource Classifieds seattletimes.com
The Seattle Times Business & Technology
Traffic | Weather | Your account Movies | Restaurants | Today's events

News, analysis and perspectives from the
technology team at The Seattle Times.
Have a news tip? Follow the links below to e-mail us.

All blogs and discussions:

Go

June 12, 2006

Cellphone buying is confusing

Posted by Tricia Duryee at 2:05 PM

Consumer Action, a non-profit organization, said Americans want more information that's easy to understand when buying a new cellphone plan.

A survey of 1001 adults found that 61 percent wanted more details about their service plan presented in an easy-to-understand manner.

Consumers told surveyors they don't like surprises about the cost and coverage area of cellphone service.

In addition, 50 percent of subscribers were surprised by the amount of their first bill and 39 percent were surprised by the coverage area they actually received. An overwhelming majority, 90 percent, would like an estimate of their first bill up front when they purchase wireless service.

To avoid surprises, the organization suggested checking out their "Choosing a Wireless Service Provider" site.

Share:    Digg     Newsvine

Tricia Duryee
Tricia Duryee
E-mail|Bio


Angel Gonzalez
Angel Gonzalez
E-mail|Bio


Kristi Heim
Kristi Heim
E-mail|Bio


Benjamin J. Romano
Benjamin J. Romano
E-mail|Bio


Mark Watanabe
Mark
Watanabe

E-mail|Bio

Marketplace

advertising

advertising