The Investment Forum is trying out a new business model of its own.

The event is attempting to jazz things up a bit by creating an "ecosystem" in which entrepreneurs and investors get conversation flowing that may plant seeds for new ideas. After all, if you are a good VC, you should probably know of all the companies presenting today.

Brian Vincent, an investor at Vulcan Capital who helped plan today's event, said the organization is trying to revamp the program to get more interest in it.

Vincent said $100 million of venture capital has already been raised among the 25 companies making presentations; more than $13 billion is under management among the VCs in attendance; and more than $142 billion in revenues is distributed among companies represented by industry professionals there..

In all, about 300 people are in attendence.

"The three things together provide opportunity and credibility," he said.