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May 25, 2006

WSA: Ontela prepares for pitch

Posted by Tricia Duryee at 12:08 PM

Seattle-based Ontela is here today to get the attention of investors.

Ontela, a three-person company in Pioneer Square, is developing a technology that allows photo applications, traditionally on PCs, to work with cel phones.

Brian Schultz gives a demonstration: He takes a picture of Britney Spears' CD album cover. The data is uploaded to a network, which pushes down an application that allows you to find prices of the album, buy related ringtones or watch a video. Schultz decides to buy a ringtone and it starts playing on the phone.

That application is possible through a partnership Ontela has with ActiveSymbols, a Seattle subsidiary of Logicalis.

Ontela's technology is the connector that helps ActiveSymbol's recognition technology work on a mobile phone. Ontela helps software that would otherwise run only on a high-end $500 smartphone.

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Tricia Duryee
Tricia Duryee
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