The advice to startups coming from the panel of four executives was to keep things simple.
David Britts, general partner at ComVentures, said that you can tell that there's a lot of complexity in technology by the size of Best Buy's Geek Squad -- the people who make house calls to fix computer problems.
Tim Dowling, who has direct experience at trying to make technology eaiser to use at Pure Networks (now Network Magic), said the Geek Squad has two vehicles in the Seattle area and the No. 1 problem it responds to involves getting two computers networked together in a home. He said the squae charges $150 for the service.
Remedying the disconnect between the technology and people's ability to use it, the panel agreed, requires a lot of work. It requires not making two versions of a product, but six renditions over time.