Quoted: "It's a pretty standard business practice." - Sara Winge, vice president of corporate communications at O'Reilly, on the company's request to register the term "Web 2.0" as a trademark when it relates to conferences.

O'Reilly has caused a small uproar by sending a letter demanding that IT@Cork, a non-profit networking group, not use the term in the title for a future conference.

Winge goes on: "While we stand by the principle that we need to protect our 'Web 2.0' mark from unauthorized use in the context of conferences, we apologize for the way we initially handled the issue with IT@Cork."