MICROSOFT

In a massive promotional stunt for the Xbox 360's Australian launch, Microsoft is planning a water balloon fight that it hopes will break the world record. The event is set to begin in about six hours in Coogee Beach.

The record for a water balloon fight is held by 2,677 people in Spain who threw 50,855 water balloons last year, and Microsoft is hoping to get hundreds more people to the beach for this one. The event ties to the water balloon commercial Microsoft filmed to promote the Xbox 360.

The crates in this picture are filled with balloons, ready for tossing.