Seattle-based thePlatform, which handles content for mobile phones and lists Amp'd Mobile, Comcast and Verizon's V Cast service as customers, made three announcements yesterday at the National Association of Broadcasters show in Las Vegas.

It said:

-- Telstra, an Australian telecommunications company, is using thePlatform Media Publishing System to power its broadband video portal, BigPond.

-- It has developed new Flash-based technology to manage broadband video delivery, syndicate it and add advertising for local affiliates.

--It has signed a partnership with Maven Networks, which specializes in DVD-quality, full-screen broadband video and user interfaces.