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April 4, 2006

Pixsy is reborn today

Posted by Kim Peterson at 11:18 AM

Seattle-based Pixsy is relaunching today with new technology and new methods of offering image-based Web searches. The company, which has offices in Madison Park, now crawls hundreds of RSS feeds for images and video, and makes them available for searching.

I talked yesterday to founder Chase Norlin, who said originally the company competed directly with Google, which also lets users search for images online. But now, it has decided to only crawl RSS feeds instead of crawling the Web.


HANDOUT

The company brings in revenue through online advertising and by partnering with some affiliates. For example, if a user clicks from the site to one of the poster stores offering image feeds and buys a poster, Pixsy gets a cut of the sale.

Norlin also said Pixsy is in stealth development of an image-based pay-per-click advertising model. It's kind of like a Google AdSense with images, but with a "completely different twist," he said. Intriguing....

Update: I profiled Pixsy last November.

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