During MTV Network's session, LL Cool J made a surprise appearence to tout the cable television's new service Life and Rhymes, which allows performers to connect with fans.

LL Cool J said he was looking forward to the service so he could share storeis about his passion for the hip-hop industry. He shared with the audience that when he was first starting out, he'd write his rhymes on a piece of paper, which he would then carefully iron before heading to the studio to record the song.

"I actually ironed the pages of the songs, so I went to the studio I could see clearly and do a really good job. That's how important it was for me to do well," he said.

He said: "It's a very exciting time to be in hip-hop and in the music industry in general. The industry has allowed me to do things that I never would have thought I could do, and now technology is helping me do things I never imagined, like get closer ties with the fans and connet with them on new songs. The mobile phone helps me achieve all of that,"