The keynotes at today's CTIA included apperances by Steve Wadsworth, the president of Disney Internet Group; NTT DoCoMo's President and CEO Masao Nakamura; Nokia's Chairman and CEO Jorma Ollila and Time Warner Cable's Chairman and CEO Glenn Britt.
Britt addressed why he was at a wireless show.
Some of the early ads promoting this year's conference, and this particular keynote session, posed the question: "Why is this cable titan focused on wireless?"
Well, first I need to concede that I've never considered myself a cable titan. Of course, I'm proud to be a "Cable Guy." I feel comfortable making that claim, because I've spent much of my career in the cable business primarily as an operator, but also as a programmer.
There is a simple answer to the question posed in those trade ads: The Consumer.
The consumer is the reason cable is focused on wireless.
Britt went on to explain that content is not king; the consumer is king, and is gaining importance with the interest in consumer-generated content, like blogs, photos and other ways to share information.
He also addressed the partnership between Time Warner and Sprint Nextel. He said that besides the consumer being able to get wireless bundled with their cable bill, there were other attractions to the partnership.
Those include: The ability to program your DVR from your mobile device as well as access your pre-recorded content; the capability for mobile access to clips from your favorite shows and live news and sports reports; and compatible navigation between TV, PC and mobile device.
"The future of wireless is very bright," he concluded. "The future of cable is also very bright. Our futures together are limitless."