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April 3, 2006

Congrats Placeholder Team!

Posted by Monica Soto at 10:09 AM

Amazon.com sent a promo e-mail to customers a day too early, offering them a chance to buy gear from the 2006 NCAA Men's Basketball championship team ... whoever they are.

The e-mail:

From: Amazon.com [mailto:promo-core@amazon.com]
Sent: Monday, April 03, 2006 7:41 AM
Subject: [placeholder for winning team] Wins the NCAA Tournament!

Congratulations, [placeholder for winning team]! As someone who has purchased sports products from Amazon.com, we thought you should be the first to see our selection of NCAA championship products.

The writer of this e-mail may have money on the Bruins. While the e-mail subject congratulated an unspecified team, the promo headline declared UCLA the winners.

The Bruins face the Florida Gators 6:21 tonight for the national title.

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