Amazon.com sent a promo e-mail to customers a day too early, offering them a chance to buy gear from the 2006 NCAA Men's Basketball championship team ... whoever they are.
From: Amazon.com [mailto:firstname.lastname@example.org]
Sent: Monday, April 03, 2006 7:41 AM
Subject: [placeholder for winning team] Wins the NCAA Tournament!
Congratulations, [placeholder for winning team]! As someone who has purchased sports products from Amazon.com, we thought you should be the first to see our selection of NCAA championship products.
The writer of this e-mail may have money on the Bruins. While the e-mail subject congratulated an unspecified team, the promo headline declared UCLA the winners.
The Bruins face the Florida Gators 6:21 tonight for the national title.