Wired is running an amusing piece on Steve Jobs' best quotes ever as Apple Computer marks its 30th anniversary. Here are the ones that might echo through the halls in Redmond:
"If I were running Apple, I would milk the Macintosh for all it's worth -- and get busy on the next great thing. The PC wars are over. Done. Microsoft won a long time ago."
-- Fortune, Feb. 19, 1996
"The desktop computer industry is dead. Innovation has virtually ceased. Microsoft dominates with very little innovation. That's over. Apple lost. The desktop market has entered the dark ages, and it's going to be in the dark ages for the next 10 years, or certainly for the rest of this decade."
-- Wired magazine, February 1996
"It wasn't that Microsoft was so brilliant or clever in copying the Mac, it's that the Mac was a sitting duck for 10 years. That's Apple's problem: Their differentiation evaporated."
-- Apple Confidential 2.0
"My opinion is that the only two computer companies that are software-driven are Apple and NeXT, and I wonder about Apple."
-- Fortune, Aug. 26, 1991