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March 29, 2006

Boeing unwired

Posted by Tricia Duryee at 10:30 AM

A research study by Boeing found people prefer airlines that offer in-flight Internet connections and even adjust their travel plans and choice of airline to be on Internet-connected flights.

The survey was conducted by Burke Research for Connexion by Boeing, which offers Internet access that costs about $10 an hour and is available on some flights offered by Lufthansa, SAS, Japan Airlines, ANA, Singapore Airlines, China Airlines, Korean Air, Asiana Airlines, El Al Israel Airlines and Etihad Airways.

The survey of 3,200 people found:

-- 83 percent said availability of the service will have an impact on future travel plans and their choice of airline carrier.
-- 94 percent said they plan to use the service again on a future flight.
-- 92 percent said they would recommend the service to others.
-- 84 percent said the service is of good or fair value relative to the price they paid.
-- 78 percent said that the service's speed met or exceeded their expectations.

In the same release, Boeing noted a recent event where video gamers competed in air as an example of how the new service is being used.

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Tricia Duryee
Tricia Duryee
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