advertising
Link to jump to start of content The Seattle Times Company Jobs Autos Homes Rentals NWsource Classifieds seattletimes.com
The Seattle Times Business & Technology
Traffic | Weather | Your account Movies | Restaurants | Today's events

News, analysis and perspectives from the
technology team at The Seattle Times.
Have a news tip? Follow the links below to e-mail us.

All blogs and discussions:

Go

February 16, 2006

The ethics of the Olympics

Posted by Kim Peterson at 5:20 PM

Search on Google for the word "Olympics." Google very clearly shows that the advertisements on the right side of the page are "sponsored links." Google also shows that the Chevrolet ad at the top of the page is a sponsored link.

But a big chunk of the page offers links to video, event schedules, the medal count and a map of Turin. And that chunk of page is offered "in collaboration with NBC Olympics." The section also gives the Web address of NBC's Olympics page.

Does this count as a sponsored link and, if so, shouldn't Google state that fact?

Here's what happens when you perform that search on MSN Search and Yahoo Search.

Share:    Digg     Newsvine

Tricia Duryee
Tricia Duryee
E-mail|Bio


Angel Gonzalez
Angel Gonzalez
E-mail|Bio


Kristi Heim
Kristi Heim
E-mail|Bio


Benjamin J. Romano
Benjamin J. Romano
E-mail|Bio


Mark Watanabe
Mark
Watanabe

E-mail|Bio

Marketplace

advertising

advertising