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February 21, 2006

Starbucks: Off to L.A.

Posted by Kim Peterson at 12:35 PM

Starbucks is staying in Seattle, but its content business is not.

According to the Hollywood Reporter, Starbucks is moving its content division to Los Angeles to be closer to Hollywood. The Reporter quoted Starbucks President Ken Lombard, who announced the move last week.

"The opening of this office would bring a portion of the Starbucks Entertainment content team closer to the music labels and movie studios with whom they are in constant communication," Lombard said, according to the Reporter.

What is Starbucks working on that it can't do in Seattle? Lately, the Starbucks Entertainment division has said it will promote the heck out of the upcoming Lions Gate film "Akeelah and the Bee," and will even pre-screen the movie for its baristas to create more buzz. Starbucks is also exploring DVD sales and allows customers in some stores to burn CDs of music.

No word on how many content employees will be moving to California.

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