BARCELONA, Spain -- The U.S. industry's CTIA show had Puff Daddy, and CES had U2.

3GSM has Craig David.

David is described as a British music sensation and mobile enthusiast who has sold 13 million records and received two Grammy nominations. David will not only perform one of his hits on Wednesday, he will also talk about his thoughts on the opportunities to deliver entertainment over the mobile phone.

Not surprisingly, he can also be found online.uk selling ringtones for 3 pounds a pop.

No wonder he is a mobile technology enthusiast.