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February 13, 2006

One Microsoft search ends up in Paris

Posted by Tricia Duryee at 11:53 AM

BARCELONA, Spain -- Microsoft is attempting to make a huge splash at 3GSM by announcing something nearly everyday of the show.

Today, it released a bevy of news. One of the most interesting tidbits was that it had acquired a small Paris-based company called MotionBridge. The company develops search technology for the mobile phone and currently has contracts with O2, Sprint, Orange and other carriers.

Unlike traditional search for the computer that combs the entire Internet for information, search for the mobile phone is different. MotionBridge specifically focuses on searching content available on the carrier's deck, or storefront. This kind of search is key because cellphone screens are small and users typically don't have the patience to click through a lot of pages to find what they want.

Brian Arbogast, MSN corporate vice president, said Microsoft will work to integrate MotionBridge into its current search technology.

Conceivably, that could mean that when a user searches for, say, U2, the results would include ringtones capable of working on that user's phone and the latest news about the band from the Internet.

"It will be one search experience," Arbogast said. "Customers will be able to get what they want."

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Tricia Duryee
Tricia Duryee
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