BARCELONA, Spain -- Lucky for Action Engine, it landed one of the most high profile locations of the 3GSM conference: a trailer in the center plaza of all the buildings. And to grab additional attention, the Bellevue company hired a squad of cheerleaders wearing Action Engine outfits to help give away a cellphones.

But even with all the hype, Mother Nature has her say. The company's CEO, Scott Silk, was caught in the East Coast snow storm can't fly out until Tuesday, the second day of the four-day conference. All of his appointments had to be canceled.

That didn't stop the company, which builds software to deliver content to mobile phones..

Still, Action Engine announced the release today of the company's Signature Solutions of 2006. The focuses are on mobile search, mobile advertising and mobile entertainment. It also released the Action Engine Software Development Kit to encourage the development of applications for its platform.