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February 15, 2006

Gorillaz-style mobile game

Posted by Tricia Duryee at 2:30 PM

BARCELONA, Spain -- The Grammy-winning act known as the Gorillaz consists of a bunch of characters. Really.

The group, perhaps best known for its hit Feel Good Inc., uses illustrations to represent the four band members. And now the band is going digital by having its own mobile video game.

RealNetworks announced the game at 3GSM after it reported it reported fourth quarter financial results in the U.S. The game reflects the Gorillaz, which prides itself in having a retro illustrative image. Called "Gorillaz Entertainment System," it is an exclusive arcade title for Mr. Goodliving, a RealNetworks subsidiary based in Helsinki, Finland. The title is expected to be available on phones in April.

"Gorilliaz Entertainment System" plays off the four band members: Noodle on guitar, 2-D on vocals, Murdoc Nicalls on bass and Russel Hobbs on drums. There is a corresponding game for each character.

Gunnar Larsen, RealNetworks director of mobile games in Europe, said the games are "easy to play and quick to learn, which is ideal for a mobile space." Because of that, they can also be addicting, he added.

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Tricia Duryee
Tricia Duryee
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