Microsoft fell two spots in Fortune magazine's annual ranking of America's "most admired" companies but remains in the top 10, barely.
Mr. Softy is ranked No. 10, down from No. 8 last year and just a whisker ahead of Apple, this year's No. 11. Maybe it was a bad year for PC companies. Dell fell from from one in 2005 to No. 8. General Electric was ranked first this year by the Fortune, which bases the report on a survey of 10,000 executives, directors and securities analysts.
Other locals placing high on the 2006 list include No. 5 Starbucks and No. 15 Costco.
Microsoft did better in a similar report last November by the Financial Times newspaper. It ranked the software company the world's most respected company, just ahead of GE.