Microsoft has been trying unsuccessfully to get people to break their Google habit and try MSN Search. Now it's throwing cash at the challenge, literally.
Over the next three months, MSN Search users have a chance to win three prizes of $10,000, $25,000 and $50,000. The catch is that the money will be donated to charities of the winners' choice.
Others will win gift certificates for stores like REI and Target, or goodies like digital TVs, hotel stays, an MP3 player or a snowboard.
Each month during the contest, the company will come up with a list of more than 1,200 keywords. Users who enter those terms in the search box win the prizes.
Meanwhile Apple's offering $10,000 worth of music, 10 video iPods and an iMac to the person who downloads the 1 billionth song from its iTunes service. But you've got to pay 99 cents to play its game.