Microsoft is trying to build buzz for its Media Center system with a new, offbeat ad campaign that puts the Office dinosaur spots to shame.
The ads are a sort of couch potato fantasy. They feature guys using Media Center remote controls to shut up obnoxious characters -- a know-it-all videogamer and a rude guy talking on a cellphone.
There's also a companion Web site where you can click on phrases to make the obnoxious guys say them over and over again. Among the choices: "Welcome to Suckville, population you" and "Boo-ya!"
It's kind of like the dancing Napoleon Dynamite site that was a hit back in 2004, but it loads faster.