Why is it that four-letter words are all the rage for cellphone names?

Following Cingular's announcement that it launched the sleek SLVR, sporting iTunes, Bellevue-based T-Mobile USA responded with the PEBL.

The PEBL is far from sharp. As T-Mobile puts it: "The Motorola PEBL is as curvaceous as its cousin the RAZR is sharp." In other words, it's more like a stone smoothed by the waves. But it's no rock. It has some of the latest doo-dads, like camera with 4x digital zoom, video capture and playback, Bluetooth and quad band international connectivity.

Get it for $299.