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Microsoft Pri0

Welcome to Microsoft Pri0: That's Microspeak for top priority, and that's the news and observations you'll find here from Seattle Times reporter Sharon Chan.

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June 8, 2009 11:47 AM

Blind testing search from Microsoft, Google and Yahoo

Posted by Sharon Chan

Would a rose by any other name smell sweeter? blindsearchscreen.jpg

Silicon Valley Insider found this site over the weekend: BlindSearch. It compares search results in a blind test, then reveals which search engine the results came from: Microsoft's Bing, Google or Yahoo. The site says it was built by Microsoft employee Michael Kordahi as an experiment.

Kordahi previously posted the survey results but says on the site that someone was gaming the system and he had to take it down.

Microsoft rebranded its search engine as Bing last week, and many company executives kept repeating that in their market research, customers who were given Microsoft search results disguised as Google results preferred Microsoft search.

Try it yourself.

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