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Microsoft Pri0

Welcome to Microsoft Pri0: That's Microspeak for top priority, and that's the news and observations you'll find here from Seattle Times reporter Sharon Chan.

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June 1, 2009 5:06 PM

Look for Space Needle spotlight on Tuesday night

Posted by Sharon Chan

spaceneedle.JPGTo mark the launch of Microsoft's upgraded search engine Bing, the Space Needle will be sending a beam of light into the sky on Tuesday starting at 10 p.m. The company will also hoist a Microsoft Bing flag atop the needle.

While the preview of the Bing began today at www.bing.com, the company will wrap up some back-end engineering work, invisible to most users, and officially launch the search engine on Wednesday.

According to Advertising Age, Microsoft plans to spend $80 million to $100 million to market Bing. Executives have acknowledged that a poor consumer brand dogged its previous search efforts, branded Live Search. In April, Microsoft accounted for 8 percent of all share traffic, compared to Google's share of 64 percent, according to comScore.

(Photo credit: Ellen M. Banner/The Seattle Times)

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