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Welcome to Microsoft Pri0: That's Microspeak for top priority, and that's the news and observations you'll find here from Seattle Times reporter Sharon Chan.

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May 11, 2009 4:36 PM

New Zune ad from Microsoft: Now it's the iPod that's too expensive

Posted by Sharon Chan

First Microsoft went after Apple with the laptop hunter ads that jabbed Apple for expensive laptops. Now it's going after iPod. In this latest ad, "The Apprentice" contestant and financial planner Wes Moss claims that it would cost $30,000 to fill an iPod with music, but only $14.99 a month for the Zune's subscription service.

More breakdown on the cost:
Zune, 120 GB = $249.99
iPod Classic, 120 GB = $249

Here's the ad below:

Update 5:28 p.m.: The ads are only running online.

Also, the $14.99 Zune Pass subscription includes 10 songs that can be added to the owner's permanent subscription each month.

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