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January 15, 2009 12:09 PM

Van Arsdale, CEO of Massive, Microsoft's in-game ad unit, to leave

Posted by Benjamin J. Romano

Van Arsdale.

Microsoft veteran Cory Van Arsdale, who was installed as CEO of in-game advertising network Massive after Microsoft acquired it in 2007, is leaving the company this month, he said in an e-mail. Van Arsdale, who spent more than 14 years with Microsoft and was also a general manager in the company's Advertiser and Publisher Solutions Group, said he's looking forward to spending more time with his family and then starting his own company in about six months. "By that time the capital and VC markets will have come out of their shells a bit, and the ideas I have cooking will be better developed," Van Arsdale said.

The move is not entirely unexpected as Microsoft named JJ Richards head of the in-game advertising group in early December.

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