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Welcome to Microsoft Pri0: That's Microspeak for top priority, and that's the news and observations you'll find here from Seattle Times reporter Sharon Chan.

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January 10, 2009 12:06 PM

Windows 7 marketing, Apple 'iStick' are butt of 'Wait, Wait' jokes

Posted by Benjamin J. Romano

NPR commedy news quiz "Wait, Wait, Don't Tell Me" took a few swipes at the tech industry on this week's show. In the segment, "Who's Carl This Time," a listener contestant has to put a quote from the week's news in context. The quote:

"The company has essentially changed its marketing message to, 'It's not as awful as you think.'"

That was writer David Ewalt's analysis of Microsoft's marketing approach to Windows 7.

"Wait, Wait" host Peter Sagal put it in comedic context:

"Every year starts off with the biggest event in high tech: The Consumer Electronics Show in Las Vegas. This year's show, kind of a downer, was led by Microsoft introducing its new operating system, Windows 7, which is supposed to fix all the problems on its last operating system.

"It's as if in 1959 Ford came out with the Edsel 2, this time it runs.

"Meanwhile, over at the Apple Macworld Expo, it was even more boring. Steve Jobs, citing poor health, didn't show up to introduce some fabulous new device. Disappointed Mac cultists were forced to come up with their own. One bearded 23-year-old Apple Store employee leapt on the stage and demonstrated what he said was the iStick, the smallest, thinnest portable computer yet made. Turns out it was just a toothpick he painted white."

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