Microsoft Pri0
Welcome to Microsoft Pri0: That's Microspeak for top priority, and that's the news and observations you'll find here from Seattle Times reporter Sharon Chan.
January 7, 2009 6:36 PM
CES: Ballmer realistic about economy, optimistic about technology
Posted by Benjamin J. Romano
LAS VEGAS -- Steve Ballmer is on stage now. For a rundown of what he's expected to announce, see this post.
He asked the audience to join him in a round of applause for Bill Gates -- Microsoft co-founder and chairman, and his predecessor on the International Consumer Electronics Show stage -- for his decision to devote the majority of his time to helping people around the world, particularly children in Africa. The full house (though not overflowing) obliged.
Ballmer was realistic about the economic backdrop against which this industry meets. He was also resolutely optimistic about the power of technology.
"It feels like we've entered a period of reduced expectations, a time when we may be tempted to temper our optimism and scale back our ambition," Balmer said. "But ... I believe our digital lives will only continue to get richer. There really is no turning back from the connected world, and the pace of technological advance bringing people closer together."
He also pledged to continue Microsoft's investments in research and development, which exceeded $8 billion last year.
"Companies and industries that continue to pursue innovation during tough economic times, will achieve a competitive advantage, positioning themselves for growth," Ballmer said.
Not surprisingly, Ballmer was bullish on the future of the PC.
"Today, only a billion or so people have a PC, and that means there are more than 5 billion people who have never owned a PC," he said. "So we have a lot of work to do to make computing more affordable ... and things like netbooks and efforts like One Laptop Per Child will continue to democratize computing for the next 1 billion people."

shopping

events for Sunday, Jul. 5th
More shopping eventseditors' picks
- Bike shops
- Neighborhood shopping
- Outdoors and sporting goods stores
- Vintage, consignment and used clothing

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762 - Seattle Mariners at Boston Red Sox: 07/04 game thread
244 - Reports: NKorean missile arrives at launch site
100 - Palin's Declaration of Independence
75 - Hatred for the NBA runs deep, but don't take it out on the players
73 - Former NFL MVP McNair killed
70 - Mariners score unlikely win over Red Sox in battle of bullpens
58 - Palin links resignation to 'higher calling' and blasts media in Facebook posting
47 - Man pistol-whipped after argument at nightclub
43 - Tukwila residents rally against light-rail noise
36
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- Art and conversation flow from hands and heart of artist Mandy Greer

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