Microsoft Pri0
Welcome to Microsoft Pri0: That's Microspeak for top priority, and that's the news and observations you'll find here from Seattle Times reporter Sharon Chan.
SubscribeDecember 19, 2008 2:07 PM
Microsoft's U.S. search market share down slightly in November; Google dominates ad-serving market
Posted by Benjamin J. Romano
Microsoft's Live Search service had 8.3 percent of the U.S. search market in November, down from 8.5 percent in October, according to figures released by comScore. Yahoo's share slipped a bit, too, down from 20.5 percent in October to 20.5 20.4 percent in November. Market-leader Google again stretched its lead, gaining 0.4 percentage points to finish November with 63.5 percent.
Another market-share study puts Google in the drivers seat for serving ads.
Advertising Age reported on a study from content-tracker Attributor that measured server calls -- when a Web site accesses an ad server to present advertising to users -- across 75 million domains. Attributor normalized for server calls to more popular sites by applying unique user numbers, from Compete.com, to each domain.
Google's ad serving systems together had more than half of the market, as measured by Attributor. The study was conducted in October, when DoubleClick had 31 percent and AdSense had 26 percent. But those figures were down 3 percent and 9 percent, respectively, from the last Attributor survey in January, AdAge reported.
Other major players in the study were:
- Yahoo, 10 percent
- AOL, 7 percent
- Revenue Science 7 percent
- Microsoft, through the Atlas system it acquired with aQuantive, 4 percent
Rich Pearson, VP-marketing atr Attributor, told Ad Age that Microsoft's small market share was surprising.
No doubt, Microsoft's new Online Services boss,Qi Lu, has his work cut out for him.
Digg
Newsvine
UPDATE - 6:32 PM
Recently listed
Popular searches
general classifieds
Garage & estate salesFurniture & home furnishings
Sporting goods
just listed
60" Toshiba Television - $400
An elegant and stately Brickwede orignal corner ca - $499
Antique chair original horsehair stuffed Excellent - $225
More listings
POST A FREE LISTING
shopping
events for Tuesday, Feb. 9
- Share Beauty and Hope at Julep
- February Specials at Mimisan
- Valentine's Offer at Eat Local
- "Give Love, Get Love" Benefit at Clementine
editors' picks
- West Seattle shopping
- Independent video stores
- Vintage, consignment and used clothing
- Garden furnishings
- Steve Kelley | My treatment of Bedard has been unfair
- Is Washington's tax exemption on bullion a gold mine?
- 747-8 soars smoothly on first outing
- Super Bowl ads: Betty White, Bud Light, big laughs
- Man found shot dead in pickup truck in Seattle
- Sex, drug rumors swirl about N.Y. Gov. Paterson
- Lewis-McChord soldier charged with abusing 4-year-old over alphabet lesson
- Seattle is first U.S. stop for Picasso exhibit
- Alaska Air dropping Jones Soda beverages, going back to Coca-Cola
- Body found in landing gear of NY-to-Tokyo flight
- Republicans may be no-shows at health-plan summit
273 - Obama: GOP and Dems together can spur job growth 201
- Fort Lewis soldier charged with abusing 4-year-old, holding her head in water 192
- Pac-10 expansion to get consideration over next year 182
- State Senate votes to clear way for tax increases 161
- Rivals names Martin one of Pac-10's best recruiters 143
- Belltown boulevard could be completed by early next year 124
- Lee undergoes foot surgery 117
- Tobacco ban in Seattle parks affirms citizen right to breathe smoke-free air 71
- Alaska Air dropping Jones Soda, going back to Coca-Cola 64
- Seattle is first U.S. stop for Picasso exhibit
- 747-8 soars smoothly on first outing
- City, Vulcan push higher South Lake Union height limits
- Commentary: Microsoft's creative destruction
- Snap out of your photo funk: How to make sense of all those piles of images
- Wine Adviser | Oregon's quality pinots join the bargain ranks
- Belltown boulevard could be completed by early next year
- All You Can Eat | Portage chef Vuong Loc takes Cremant space in Madrona
- Jerry Large | Learning not to copy China
- Rigorous college-prep classes skyrocketing in Washington state
May
| Sun | Mon | Tue | Wed | Thu | Fri | Sat |
| 1 | 2 | |||||
| 3 | 4 | 5 | 6 | 7 | 8 | 9 |
| 10 | 11 | 12 | 13 | 14 | 15 | 16 |
| 17 | 18 | 19 | 20 | 21 | 22 | 23 |
| 24 | 25 | 26 | 27 | 28 | 29 | 30 |
| 31 |