Microsoft Pri0
Welcome to Microsoft Pri0: That's Microspeak for top priority, and that's the news and observations you'll find here from Seattle Times reporter Sharon Chan.
SubscribeDecember 19, 2008 2:07 PM
Microsoft's U.S. search market share down slightly in November; Google dominates ad-serving market
Posted by Benjamin J. Romano
Microsoft's Live Search service had 8.3 percent of the U.S. search market in November, down from 8.5 percent in October, according to figures released by comScore. Yahoo's share slipped a bit, too, down from 20.5 percent in October to 20.5 20.4 percent in November. Market-leader Google again stretched its lead, gaining 0.4 percentage points to finish November with 63.5 percent.
Another market-share study puts Google in the drivers seat for serving ads.
Advertising Age reported on a study from content-tracker Attributor that measured server calls -- when a Web site accesses an ad server to present advertising to users -- across 75 million domains. Attributor normalized for server calls to more popular sites by applying unique user numbers, from Compete.com, to each domain.
Google's ad serving systems together had more than half of the market, as measured by Attributor. The study was conducted in October, when DoubleClick had 31 percent and AdSense had 26 percent. But those figures were down 3 percent and 9 percent, respectively, from the last Attributor survey in January, AdAge reported.
Other major players in the study were:
- Yahoo, 10 percent
- AOL, 7 percent
- Revenue Science 7 percent
- Microsoft, through the Atlas system it acquired with aQuantive, 4 percent
Rich Pearson, VP-marketing atr Attributor, told Ad Age that Microsoft's small market share was surprising.
No doubt, Microsoft's new Online Services boss,Qi Lu, has his work cut out for him.
Digg
Newsvine
UPDATE - 11:32 PM
Recently listed
Popular searches
nwjobs
Post a comment
Michelle Goodman blogs about work/life balance.
How to tell your office you're gravely ill
Post a comment
nwautos
Choosing a new sedan? Weigh the impact of your choice on your wallet and on the planet.
Post a comment
Open Houses | Find this weekend's open house listings.  Or search by location: |
- Suspect in officer's slaying shot by police
- Flags were key link to cop slaying, bombings
- Suspect shot as city mourns slain officer
- Mourners gather at KeyArena for slain officer's memorial
- Briefs | Soccer: New Mexico suspends hair-pulling player Elizabeth Lambert
- McGinn pulling away as late ballots come in
- Thunder and lightning again lighting up sky
- Datsun 210 sought in police shooting
- Voters expand same-sex rights
- Details emerge about Fort Hood suspect's history
- UCLA game thread
935 - Suspect shot as city mourns slain officer 389
- Weapons, bomb-making materials found in suspect's apartment 324
- Troubling portrait emerges of Fort Hood suspect 284
- McGinn widens lead over Mallahan in Seattle mayoral race 181
- Decision day for health care in the House 159
- Schools emerge as new tactic in gay marriage votes 97
- Huskies suffer another heartbreaking loss to UCLA 84
- Using anti-shooter tactics, civilian Army police officer brought down gunman 71
- Referendum 71 show's Washington's strategy for marriage equality is working 69
- Suspect shot as city mourns slain officer
- Recipe: Penne with Smoked Turkey Sausage
- Suspect in officer's slaying shot by police
- Flags were key link to cop slaying, bombings
- Nancy Leson | An elegant offshoot of Seattle's Wild Ginger in Bellevue
- Voters expand same-sex rights
- Shoreline man killed when struck by falling tree part
- Tim Lincecum charged with misdemeanor possession
- Do It in a Day | Spend a cozy, homey day in Edmonds
- Green River Valley: Anxiety ebbs over flooding potential
May
| Sun | Mon | Tue | Wed | Thu | Fri | Sat |
| 1 | 2 | |||||
| 3 | 4 | 5 | 6 | 7 | 8 | 9 |
| 10 | 11 | 12 | 13 | 14 | 15 | 16 |
| 17 | 18 | 19 | 20 | 21 | 22 | 23 |
| 24 | 25 | 26 | 27 | 28 | 29 | 30 |
| 31 |