Microsoft Pri0
Welcome to Microsoft Pri0: That's Microspeak for top priority, and that's the news and observations you'll find here from Seattle Times reporter Sharon Chan.
SubscribeDecember 19, 2008 2:07 PM
Microsoft's U.S. search market share down slightly in November; Google dominates ad-serving market
Posted by Benjamin J. Romano
Microsoft's Live Search service had 8.3 percent of the U.S. search market in November, down from 8.5 percent in October, according to figures released by comScore. Yahoo's share slipped a bit, too, down from 20.5 percent in October to 20.5 20.4 percent in November. Market-leader Google again stretched its lead, gaining 0.4 percentage points to finish November with 63.5 percent.
Another market-share study puts Google in the drivers seat for serving ads.
Advertising Age reported on a study from content-tracker Attributor that measured server calls -- when a Web site accesses an ad server to present advertising to users -- across 75 million domains. Attributor normalized for server calls to more popular sites by applying unique user numbers, from Compete.com, to each domain.
Google's ad serving systems together had more than half of the market, as measured by Attributor. The study was conducted in October, when DoubleClick had 31 percent and AdSense had 26 percent. But those figures were down 3 percent and 9 percent, respectively, from the last Attributor survey in January, AdAge reported.
Other major players in the study were:
- Yahoo, 10 percent
- AOL, 7 percent
- Revenue Science 7 percent
- Microsoft, through the Atlas system it acquired with aQuantive, 4 percent
Rich Pearson, VP-marketing atr Attributor, told Ad Age that Microsoft's small market share was surprising.
No doubt, Microsoft's new Online Services boss,Qi Lu, has his work cut out for him.
Digg
Newsvine
UPDATE - 4:32 AM
Recently listed
Popular searches
nwjobs
Post a comment
Michelle Goodman blogs about work/life balance.
How to tell your office you're gravely ill
Post a comment
nwautos
Choosing a new sedan? Weigh the impact of your choice on your wallet and on the planet.
Post a comment
Open Houses | Find this weekend's open house listings.  Or search by location: |
- 'The Road' takes Viggo Mortensen to Mount St. Helens and Astoria, Ore.
- Tugboat sinks at Seattle waterfront pier
- Child-support error costs nearly $21,000
- Craigslist adoption ad: A plea by young mother-to-be? A scam?
- Chase shrugs off loss of CD investors
- Vikings easily beat the Seahawks
- Denny Triangle gains skyline, but tenants slow to come
- Snow piles up on Cascade slopes
- Woman stabbed by stranger in North Seattle
- Husky Men's Basketball Blog | Saturday's Pac-10 games in review
- Vikings easily beat the Seahawks
134 - Child-support error costs nearly $21,000 129
- Palin excitement builds in Tri-Cities 123
- Tight Senate vote launches health care over hurdle 122
- Cutting through breast-cancer confusion 90
- Prosecutor requests life in prison for Amanda Knox 89
- Historic health care bill clears Senate hurdle 88
- Game thread 70
- New York terror trials will restore faith in rule of law 64
- Chase shrugs off loss of CD investors 54
- 'The Road' takes Viggo Mortensen to Mount St. Helens and Astoria, Ore.
- Child-support error costs nearly $21,000
- It's possible to recover a life lost to hoarding
- Washington state wines make annual best-of list
- Banff: powder, peaks & purity
- Chase shrugs off loss of CD investors
- Protect yourself from baggage loss
- Rediscovering Moab, 'the most beautiful place on Earth'
- Denny Triangle gains skyline, but tenants slow to come
- Northwest Living | On Whidbey, a unified home from multiple recycled parts
May
| Sun | Mon | Tue | Wed | Thu | Fri | Sat |
| 1 | 2 | |||||
| 3 | 4 | 5 | 6 | 7 | 8 | 9 |
| 10 | 11 | 12 | 13 | 14 | 15 | 16 |
| 17 | 18 | 19 | 20 | 21 | 22 | 23 |
| 24 | 25 | 26 | 27 | 28 | 29 | 30 |
| 31 |