Microsoft Pri0
Welcome to Microsoft Pri0: That's Microspeak for top priority, and that's the news and observations you'll find here from Seattle Times reporter Sharon Chan.
October 14, 2008 12:46 PM
Yahoo ad campaign; YouTube search ads; Obama in-game ads; Microsoft price targets lowered; Consumer 'Surface' in the offing?
Posted by Benjamin J. Romano
Yahoo is turning up the marketing volume for its Internet search service, which holds an eroding second place in U.S. market share behind Google and ahead of Microsoft. The company plans banner Web ads and radio spots as part of the "integrated, nationwide, on and offline marketing campaign to remind the rest of the world (or at least everyone in the United States) that it's time to give Yahoo! Search a try."
Meanwhile, video search volume on Google-owned YouTube now exceeds searches conducted on Yahoo sites, according to expanded search stats from comScore. (Reading the figures this way means Microsoft's search engine is in fourth place.) This was noted in stories about Google serving paid-search ads next to video search results from YouTube. As Advertising Age, which first reported the YouTube search ads, notes, this new attempt to monetize Web video is unproven.
"It's unclear whether YouTube's video search ads will be as effective as search ads on Google.com, because video search is a different animal than normal web search. People are often looking to be entertained when they do a video search, which is a contrast to the more varied -- and often commercial -- nature of searches on Google.com."
In other advertising news, GigaOM reports that Barrack Obama has ads running in Burnout Paradise, a racing game for Xbox 360. The report calls it "far and away the most prominent use of a major online game to promote a presidential candidate's campaign." Recall that Xbox Live itself got political earlier this year in a voter-registration partnership with Rock the Vote and conducted a survey that showed Obama had a clear lead among gamers on the service.
Microsoft, after rising 18 percent in Monday's crazy buying spree, fell nearly 5.7 percent, $1.44, to $24.06 today on lowered financial targets for the company. The Nasdaq was down 3.5 percent and the Dow lost 0.8 percent Tuesday. From The Associated Press:
"Jefferies & Co. analyst Katherine Egbert kept her 'Buy' rating on [Microsoft] stock but reduced her outlook for adjusted fiscal 2009 earnings to $2.11 per share on $66.7 billion in revenue, from $2.15 per share on $67.8 billion in revenue previously. Egbert also cut her price target to $30 from $35. ...
"Credit Suisse analyst Philip Winslow kept his "Outperform" rating and $35 price target for the stock but lowered his fiscal 2009 earnings-per-share estimate to $2.10 and revenue to $66.68 billion, compared with earlier expectations for $2.13 in earnings per share and revenue of $67.28 billion."
And finally, for those who are eagerly awaiting a Microsoft Surface for their home, a glimmer of hope: Eagle-eyed blogger Long Zheng spotted a "marketing survey centered around a multi-touch computing device codenamed 'Oahu.' It is, of course, a (hypothetical) consumer variation of the Surface computer."
The survey goes through several home Surface scenarios including a Surface PC built into a games table, meals table or counter top. It also asks respondents about a hypothetical price, $1,499.
Ever since its May 2007 debut, Microsoft execs from the top down have hinted that they wanted to do a home version of Surface. Bill Gates said at the time a $1,000 Surface was only three to five years off. In March, Tom Gibbons, a vice president in charge of specialized devices and applications, told Fortune magazine an affordable consumer version may be three years away.

The engineers who create gallon-squeezing cars like the Toyota Prius use every available method to comply with the ever-tightening fuel-economy standa...
Post a comment

- Fasting woman to end attempt to ‘live on light’
- Reporter who broke story on Gen. McChrystal dies in crash
- ‘I don’t want to be only person cured of HIV’
- 2 charged with stealing 4.3 miles of copper wire from Sound Transit
- Man charged with tossing wife off cruise ship
- Temporary I-5 bridge opens to traffic
- Most Americans hate their jobs or have 'checked out,' Gallup says
- Many questions, few answers in death of Bellevue massage therapist
- O’Bannon case could change NCAA landscape
- U.S. men beat Honduras in World Cup qualifying match
- Game thread: time for Mariners to surprise people
522 - Most hate their jobs or have ‘checked out,’ Gallup says
136 - Mariners survive game of bullpen roulette
109 - Justin Smoak tries to save Mariners, reputation of young 'core'
95 - Woman trying to ‘live on light’ instead of food ends experiment
89 - A choice to be single in Seattle
56 - Local governments spend big to lobby Legislature
50 - DOJ urged to avoid pot showdown with state
39 - Less than month after collapse, temporary I-5 bridge is finished
39 - Price, Parker to represent UW at Pac-12 Media Day
35
- Most Americans hate their jobs or have 'checked out,' Gallup says
- ‘I don’t want to be only person cured of HIV’
- It’s curtains for Seattle’s Egyptian Theatre
- Wheat scare leaves farmers in limbo
- Fasting woman to end attempt to ‘live on light’
- Temporary I-5 bridge opens to traffic
- One tough old bird rules the parking lot
- Report: Too many teachers, too little quality
- 2 charged with stealing 4.3 miles of copper wire from Sound Transit
- Foodie secrets of Florida’s ‘Redneck Riviera’ are worth the quest

May
| Sun | Mon | Tue | Wed | Thu | Fri | Sat |
| 1 | 2 | |||||
| 3 | 4 | 5 | 6 | 7 | 8 | 9 |
| 10 | 11 | 12 | 13 | 14 | 15 | 16 |
| 17 | 18 | 19 | 20 | 21 | 22 | 23 |
| 24 | 25 | 26 | 27 | 28 | 29 | 30 |
| 31 |








