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Welcome to Microsoft Pri0: That's Microspeak for top priority, and that's the news and observations you'll find here from Seattle Times reporter Sharon Chan.

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October 3, 2008 7:32 AM

Next week: Microsoft business intelligence conference a coming out for DATAllegro

Posted by Benjamin J. Romano

Microsoft will tout its recent buy, DATAllegro, at a business intelligence conference beginning Monday in Seattle.

Microsoft announced the acquisition of the high-end database company in July during its Financial Analyst Meeting. The acquisition was viewed as a broadside on Oracle in the high-end database market. DATAllegro makes a data warehousing appliance, which combines multiple database servers with hardware.

"We've never been able to do that before," Server and Tools boss Bob Muglia said at the time. DATAllegro will allow Microsoft to offer storage capacity "well beyond what Oracle is able to do today."

Of course, that was before Oracle and Hewlett-Packard came out with the HP Oracle Database Machine last week, marking Oracle's entrance into the hardware market with a product that appears similar to DATAllegro's appliances.

With the acquisition of DATAllegro complete, the company is being integrated with Microsoft's existing database business, SQL Server. The latest version of SQL Server was announced at last year's business intelligence conference.

We'll be covering the event, featuring a speech by new Microsoft Business Division President Stephen Elop, Monday morning.

(Note: I'm out of the office this week. This post was written in advance and scheduled for publication today.)

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