Microsoft Pri0
Welcome to Microsoft Pri0: That's Microspeak for top priority, and that's the news and observations you'll find here from Seattle Times reporter Sharon Chan.
September 19, 2008 6:20 PM
Microsoft statement on evidence that Macs were used in 'I'm a PC' commercials
Posted by Benjamin J. Romano
At the end of this post, commenter unkanny points out a blemish on the Microsoft ad campaign in the news this week:
"The ad agency goofed when it posted a photo of the ad on the web. Someone checked the metadata. And yep. It was created on a Mac. The next day, the photo's metadata was scrubbed. And the size went from 272k to 852k. Source: www.roughlydrafted.com."
Indeed. Here's coverage from Roughly Drafted and a link to the original Flickr user, Luis DS, who spotted the metadata.
"Apparently, neither Windows PCs nor Expression Studio are up to the task of taking on Apple and destroying its globe enshrouding 'Get a Mac' campaign," wrote Daniel Eran Dilger at Roughly Drafted.
I asked a Microsoft spokesman if Crispin Porter + Bogusky used Macs and Adobe software to create the campaign. The spokesman issued a statement in reply:
"As is common in almost all campaign workflow, agencies and production houses use a wide variety of software and hardware to create, edit and distribute content, including both macs and PCs."
The spokesman pointed out that Apple store clerks use devices running Windows Mobile and that Apple licensed Exchange ActiveSync from Microsoft for the iPhone.

nwjobs

Post a comment

Michelle Goodman blogs about work/life balance.
How to tell your office you're gravely ill
Post a comment
nwautos

Choosing a new sedan? Weigh the impact of your choice on your wallet and on the planet.
Post a comment

- Monfort fired after excellent worker turned unreliable
- Sentence request for US woman in Italy murder case
- 31 years for man who killed girlfriend, then lit cigarette and waited for police
- Boeing facility death was suicide
- Mariners Blog | A Mariners-Tigers swap makes a whole lot of sense for both teams
- Swedish threatens to end Regence BlueShield's contract
- Man shot in chest on E. Union Street in Capitol Hill
- Man falls 8 stories, suffers minor injuries
- Italian lead prosecutor argues Knox motive was hatred
- Mariners Blog | Dustin Ackley to move to second base; Mariners add six to 40-man roster
- First key vote today on Senate health bill
165 - Senate vote clears hurdle
158 - Mariners add six to 40-man roster
123 - Lynnwood is reinventing itself — again
84 - Man shot in Capitol Hill
76 - Italian lead prosecutor argues Knox motive was hatred
68 - Case of accused "Street Mobb" pimp goes to jury
55 - Saturday links
48 - Bye week answers, volume four
46 - San Jose State post-game analysis
39
- Washington state wines make annual best-of list
- Swedish threatens to end Regence BlueShield's contract
- It's possible to recover a life lost to hoarding
- Recipes: Sesame Pork Roast, Sour Cream Mashed Potatoes, Gingerbread with Lemon Sauce and more
- Nonprofits get creative using Twitter and Facebook to make donation easier
- Restaurant review | Artisanal at The Bravern shows French flair in delicious style
- Seattle industrial artist Rusty Oliver is the man behind 'Smash Putt'
- Peruvian police: Gang killed people for their fat
- Great places to cross-country ski for free (or almost) in the Methow
- Lynnwood is reinventing itself — again

May
| Sun | Mon | Tue | Wed | Thu | Fri | Sat |
| 1 | 2 | |||||
| 3 | 4 | 5 | 6 | 7 | 8 | 9 |
| 10 | 11 | 12 | 13 | 14 | 15 | 16 |
| 17 | 18 | 19 | 20 | 21 | 22 | 23 |
| 24 | 25 | 26 | 27 | 28 | 29 | 30 |
| 31 |






