The Seattle Times Company

NWjobs | NWautos | NWhomes | NWsource | Free Classifieds |

Business / Technology

Our network sites | Advanced

Microsoft Pri0

Welcome to Microsoft Pri0: That's Microspeak for top priority, and that's the news and observations you'll find here from Seattle Times reporter Sharon Chan.

E-mail Sharon| RSS feeds Subscribe | Blog Home| Brier Dudley's Blog

September 19, 2008 6:20 PM

Microsoft statement on evidence that Macs were used in 'I'm a PC' commercials

Posted by Benjamin J. Romano

At the end of this post, commenter unkanny points out a blemish on the Microsoft ad campaign in the news this week:

"The ad agency goofed when it posted a photo of the ad on the web. Someone checked the metadata. And yep. It was created on a Mac. The next day, the photo's metadata was scrubbed. And the size went from 272k to 852k. Source:"

Indeed. Here's coverage from Roughly Drafted and a link to the original Flickr user, Luis DS, who spotted the metadata.

"Apparently, neither Windows PCs nor Expression Studio are up to the task of taking on Apple and destroying its globe enshrouding 'Get a Mac' campaign," wrote Daniel Eran Dilger at Roughly Drafted.

I asked a Microsoft spokesman if Crispin Porter + Bogusky used Macs and Adobe software to create the campaign. The spokesman issued a statement in reply:

"As is common in almost all campaign workflow, agencies and production houses use a wide variety of software and hardware to create, edit and distribute content, including both macs and PCs."

The spokesman pointed out that Apple store clerks use devices running Windows Mobile and that Apple licensed Exchange ActiveSync from Microsoft for the iPhone.

Digg Digg | Newsvine Newsvine

No comments have been posted to this article.







Sun Mon Tue Wed Thu Fri Sat
          1 2
3 4 5 6 7 8 9
10 11 12 13 14 15 16
17 18 19 20 21 22 23
24 25 26 27 28 29 30
Browse the archives

May 2009

April 2009

March 2009

February 2009

January 2009

December 2008

From the tech blogosphere