Microsoft Pri0
Welcome to Microsoft Pri0: That's Microspeak for top priority, and that's the news and observations you'll find here from Seattle Times reporter Sharon Chan.
September 8, 2008 1:30 PM
Microsoft's new vision: A little wordier than the old one
Posted by Benjamin J. Romano
Microsoft Chief Operating Officer Kevin Turner, on stage this afternoon in Bellevue at an event to build buzz around its virtualization software, gave a broad introduction to the company. One thing that caught my attention: He said the company's vision has changed. It used to be some variation of "a computer on every desk" -- the original goal Paul Allen and Bill Gates set out some three decades ago.
Turner said Ray Ozzie, chief software architect, Craig Mundie, chief research and strategy officer, CEO Steve Ballmer and other senior leaders, created this new, broader vision statement:
"Create experiences that combine the magic of software with the power of Internet services across a world of devices."
Anyone who has followed Microsoft's shift toward "software plus services" will not be surprised by the updated vision statement. (And to be frank, I'm not sure how recently this update was made. I can't recall hearing it stated explicitly, as Turner just did. He said, "This is new. This would be something you haven't seen before from the company." I'll try to find out when, precisely, this new vision took effect.)
Turner said the updated vision means the company is still "anchored in software," but software that runs across a variety of devices. He added that Microsoft wants to be "at the center" of every important piece of software.
Turner also said the company's mission (different from vision, mind you) is still "enabling people and businesses throughout the world to realize their full potential."
"I actually think that's the coolest mission statement in all of business," Turner said.
What do you think of the (possibly) new vision statement?
Update, 2:47 p.m.: A Microsoft spokeswoman said via e-mail that the new vision statement has been in use publicly for about the past seven months, dating back at least to the company's Mix event in Las Vegas in March. No one has a precise date of when it came into use, however, she said.

nwjobs

Post a comment

Michelle Goodman blogs about work/life balance.
How to tell your office you're gravely ill
Post a comment
nwautos

Choosing a new sedan? Weigh the impact of your choice on your wallet and on the planet.
Post a comment

- Craigslist adoption ad: A plea by young mother-to-be? A scam?
- Italian lead prosecutor argues Knox motive was hatred
- Italian prosecutors request life sentence for UW student
- Man shot in chest on E. Union Street in Capitol Hill
- Washington state wines make annual best-of list
- 'The Road' takes Viggo Mortensen to Mount St. Helen's and Astoria, Ore.
- Mariners Blog | A Mariners-Tigers swap makes a whole lot of sense for both teams
- Lynnwood is reinventing itself — again
- Genetics anti-bias law takes effect
- Child-support error costs nearly $21,000
- Senate vote clears hurdle
226 - First key vote today on Senate health bill
168 - Mariners add six to 40-man roster
146 - Child-support error costs nearly $21,000
84 - Palin excitement builds in Tri-Cities
71 - Tight Senate vote launches health care over hurdle
69 - Prosecutor requests life in prison for Amanda Knox
69 - Saturday links
54 - Cutting through breast-cancer confusion
53 - Game thread
44
- Washington state wines make annual best-of list
- Nonprofits get creative using Twitter and Facebook to make donation easier
- Lynnwood is reinventing itself — again
- Great places to cross-country ski for free (or almost) in the Methow
- It's possible to recover a life lost to hoarding
- Child-support error costs nearly $21,000
- Recipes: Sesame Pork Roast, Sour Cream Mashed Potatoes, Gingerbread with Lemon Sauce and more
- 'The Road' takes Viggo Mortensen to Mount St. Helen's and Astoria, Ore.
- UW provost tapped for Nike's board
- 175 foster kids in Washington get 'forever families'

May
| Sun | Mon | Tue | Wed | Thu | Fri | Sat |
| 1 | 2 | |||||
| 3 | 4 | 5 | 6 | 7 | 8 | 9 |
| 10 | 11 | 12 | 13 | 14 | 15 | 16 |
| 17 | 18 | 19 | 20 | 21 | 22 | 23 |
| 24 | 25 | 26 | 27 | 28 | 29 | 30 |
| 31 |






