Microsoft Pri0

Welcome to Microsoft Pri0: That's Microspeak for top priority, and that's the news and observations you'll find here from Seattle Times reporter Sharon Chan.

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August 11, 2008 11:54 AM

Who is playing video games?

Posted by Benjamin J. Romano

Twenty-two percent of people who play video games fall into the "young heavy gamer" segment, according to just-released research from The NPD Group. That's apparently a reference to their usage, not their BMI.

The segment represents 38 million people, based on NPD's market research, which included data gathered in January and February from more than 20,000 people in the company's online consumer panel. The total gaming audience numbers 174 million, counting people who play on Mac/PC, game consoles and portable devices.

Young heavy gamers show a strong preference for portable game systems and make up about one-third of every systems' ownership base, according to the NPD research.

The other gamer segments include:

-- Extreme Gamers, spend 45 hours a week gaming, 3 percent;

-- Avid PC Gamers, most likely to purchase digital game downloads, 9 percent;

-- Console Gamers, second-largest ownership base for non-portable systems, 17 percent;

-- Online PC Gamers, 14 percent

-- Offline PC Gamers, PC still biggest single platform, 15 percent

-- Secondary Gamers, 20 percent

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Submit a comment

Posted by John Bailo

10:24 AM, Aug 14, 2008

Kind of shows that real gaming (that is, PC gaming) is not a mindless entertainment like television watching, but an active intellectual enterprise that requires various skills. A PC gamer is someone who wants the latest and most configurable system (I bought the 8800GT last year and built a whole 64 bit system just to play UT3, now it's probably a doorstop). I think the trend to bricked system is wrong...I'd rather see more diversity and high end stuff that supports big screens, more diverse hardware and so on.

Posted by Golf Oyunları

5:15 PM, Aug 16, 2008

Flash games ? Golf Oyunları

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