The Seattle Times Company

NWjobs | NWautos | NWhomes | NWsource | Free Classifieds |

Business / Technology

Our network sites | Advanced

Microsoft Pri0

Welcome to Microsoft Pri0: That's Microspeak for top priority, and that's the news and observations you'll find here from Seattle Times reporter Sharon Chan.

E-mail Sharon| RSS feeds Subscribe | Blog Home| Brier Dudley's Blog

August 11, 2008 11:54 AM

Who is playing video games?

Posted by Benjamin J. Romano

Twenty-two percent of people who play video games fall into the "young heavy gamer" segment, according to just-released research from The NPD Group. That's apparently a reference to their usage, not their BMI.

The segment represents 38 million people, based on NPD's market research, which included data gathered in January and February from more than 20,000 people in the company's online consumer panel. The total gaming audience numbers 174 million, counting people who play on Mac/PC, game consoles and portable devices.

Young heavy gamers show a strong preference for portable game systems and make up about one-third of every systems' ownership base, according to the NPD research.

The other gamer segments include:

-- Extreme Gamers, spend 45 hours a week gaming, 3 percent;

-- Avid PC Gamers, most likely to purchase digital game downloads, 9 percent;

-- Console Gamers, second-largest ownership base for non-portable systems, 17 percent;

-- Online PC Gamers, 14 percent

-- Offline PC Gamers, PC still biggest single platform, 15 percent

-- Secondary Gamers, 20 percent

Digg Digg | Newsvine Newsvine

Submit a comment

*Required Field

Type the characters you see in the picture above.

Posted by John Bailo

10:24 AM, Aug 14, 2008

Kind of shows that real gaming (that is, PC gaming) is not a mindless entertainment like television watching, but an active intellectual enterprise that requires various skills. A PC gamer is someone who wants the latest and most configurable system (I bought the 8800GT last year and built a whole 64 bit system just to play UT3, now it's probably a doorstop). I think the trend to bricked system is wrong...I'd rather see more diversity and high end stuff that supports big screens, more diverse hardware and so on.

Posted by Golf Oyunları

5:15 PM, Aug 16, 2008

Flash games ? Golf Oyunları

Recent entries

Aug 15, 08 - 10:26 AM
Video: UW-Microsoft Photosynth team back at it with new mind-blowing demo

Aug 14, 08 - 03:55 PM
Yahoo picks local wireless veteran John Chapple, Frank Biondi Jr. for board

Aug 14, 08 - 03:36 PM
Nintendo continues to widen console sales lead in July

Aug 14, 08 - 02:06 PM
Latest versions of Office spell checker recognizes 'Obama,' doesn't change to 'Osama'

Aug 13, 08 - 11:19 AM
Microsoft acquisition target DATAllegro sued for patent infringement







Sun Mon Tue Wed Thu Fri Sat
          1 2
3 4 5 6 7 8 9
10 11 12 13 14 15 16
17 18 19 20 21 22 23
24 25 26 27 28 29 30
Browse the archives

August 2008

July 2008

June 2008

May 2008

April 2008

March 2008

Bill Gates: His Legacy, His Future

Bill Gates

Bill Gates, who last week ended his full-time involvement with Microsoft, was often right. He made a career, a company and an industry by looking over the horizon.

From the tech blogosphere

More on Microsoft from the Seattle Times


Buy a link here