The Seattle Times Company

NWjobs | NWautos | NWhomes | NWsource | Free Classifieds |

Business / Technology

Our network sites | Advanced

Microsoft Pri0

Welcome to Microsoft Pri0: That's Microspeak for top priority, and that's the news and observations you'll find here from Seattle Times reporter Sharon Chan.

E-mail Sharon| RSS feeds Subscribe | Blog Home| Brier Dudley's Blog

August 26, 2008 12:30 PM

Microsoft was top online display advertiser in June

Posted by Benjamin J. Romano

Microsoft was pushing its Live Search service, including its cashback program, in June, propelling the company to the top of the list of most active online advertisers, according to comScore.

Microsoft ads were viewed 5.5 billion times by 126.4 million unique visitors, comScore reported. That's 1.7 percent of all the online display ads served in the U.S. for the month and a reach of nearly 70 percent of the total unique audience.

Other top online advertisers were: University of Phoenix, Experian Interactive, United Online, Verizon, AT&T, Deutsche Telekom (I'm guessing that's actually T-Mobile because this is a list of top U.S. online advertisers), Vonage, Netflix and the Ask Network.

On the publisher side, Fox Interactive Media lead by a healthy margin, serving 52.3 billion ad views in June for a 15.9 percent share. The vast majority of that was on FIM's

Yahoo served fewer ads -- 34.7 billion for a 10.5 percent share -- but reached an audience of 130.7 million unique visitors, substantially more than Fox's 83.7 million.

Microsoft trailed Fox, Yahoo and AOL. The company's sites served 15.5 billion ad views for 4.7 percent of the market. Ads on Microsoft sites reached 87.7 million unique visitors.

Digg Digg | Newsvine Newsvine

No comments have been posted to this article.







Sun Mon Tue Wed Thu Fri Sat
          1 2
3 4 5 6 7 8 9
10 11 12 13 14 15 16
17 18 19 20 21 22 23
24 25 26 27 28 29 30
Browse the archives

May 2009

April 2009

March 2009

February 2009

January 2009

December 2008

From the tech blogosphere