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July 18, 2008 11:42 AM

U.S. search market share trend reversed in June: Google down, Microsoft and Yahoo up

Posted by Benjamin J. Romano

Did anyone hear a cheer go up from RedWest just now? Microsoft's Internet search-market share had its first up-tick this year, according to just-released data from comScore.

The company's Live Search engine gained almost a percentage point of U.S. market share from May to June, though it still trails far behind Google.

Microsoft's Live Search cashback program, launched in May, could be a contributor. The company said during its fourth-quarter earnings conference call Thursday afternoon that the program, which pays people who buy products they find through Live Search, has more than 200,000 registered users.

Yahoo's search share also ticked up. Google's fell slightly. The numbers:

Google: May: 61.8 percent; June: 61.5 percent; change: -0.3 percentage points

Yahoo: May: 20.6 percent; June: 20.9 percent; change: 0.2 percentage points

Microsoft: May: 8.5 percent; June: 9.2 percent; change: 0.7 percentage points

Ask Network: May: 4.5 percent; June: 4.3 percent; change: -0.2 percentage points

AOL LLC: May: 4.5 percent; June: 4.1 percent; change: -0.4 percentage points

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