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Microsoft Pri0

Welcome to Microsoft Pri0: That's Microspeak for top priority, and that's the news and observations you'll find here from Seattle Times reporter Sharon Chan.

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July 10, 2008 3:17 PM

Why Microsoft is lowering Xbox 360 price, and why it's not lowering price more

Posted by Benjamin J. Romano

The video game world seems pretty confident that Microsoft will cut the price of its Xbox 360 console by $50 on Sunday, a day before its big press conference at the E3 Media & Business Summit in Los Angeles. A story in The Wall Street Journal further confirms the rumors.

A $50 cut would lower the price of the Xbox 360 Pro version of the console to $300. So why is the company dropping the price now? And why not cut the price more to really put the pressure on Sony? Hint: Microsoft's Entertainment and Devices Division has a promise to keep.

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July 2008

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