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Welcome to Microsoft Pri0: That's Microspeak for top priority, and that's the news and observations you'll find here from Seattle Times reporter Sharon Chan.

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June 30, 2008 5:16 PM

Report: Microsoft to cut Xbox 360 price ahead of big industry event

Posted by Benjamin J. Romano

Price cut before E3?

The E3 Media and Business Summit is two weeks away, and it looks like Microsoft may be firing a shot in the console competition. The Hollywood Reporter quoted a retailer on Friday saying the company Xbox 360 Pro will see a price cut before E3, which begins with a Microsoft press conference on July 14.

The Hollywood Reporter's source is expecting a $50 price cut on the Pro console, which comes with a 20-gigabyte hard drive. That would put it at $299. The last U.S. price cut came in August 2007. Microsoft, as is its practice, would not comment for the Hollywood Reporter story.

I'll be in Los Angeles covering E3. I'd love to hear from readers in advance of the show on the questions you have about this part of Microsoft or the video game industry. Feel free to post ideas in the comments or e-mail me at

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