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Welcome to Microsoft Pri0: That's Microspeak for top priority, and that's the news and observations you'll find here from Seattle Times reporter Sharon Chan.

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June 23, 2008 1:58 PM

Google displaces Microsoft as company with best corporate reputation

Posted by Benjamin J. Romano

Harris Interactive released the results of its 2007 corporate reputation survey. Google took the top spot over Microsoft, which was No. 1 last year, and Johnson & Johnson, which was No. 1 every other year going back to the inception of the survey in 1999.

"[Google] scores either in first or second place on reputation drivers of financial performance, vision/leadership, social responsibility and workplace environment," Robert Fronk, senior vice president, senior consultant, reputation strategy, Harris Interactive, said in a news release. Companies are also evaluated on products and services and emotional appeal.

Intel ranked third and Microsoft was 10th. Other notable tech companies on the list:

16. Sony
17. Hewlett-Packard
19. Apple
23. IBM
31. Dell

Other local companies include:

21. Boeing
26. Costco
32. Starbucks
35. Nike

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