Microsoft Pri0
Welcome to Microsoft Pri0: That's Microspeak for top priority, and that's the news and observations you'll find here from Seattle Times reporter Sharon Chan.
April 16, 2008 1:32 PM
Microsoft sales video jeered across the Web, gives insight to enterprise sales pitch
Posted by Benjamin J. Romano
Someone has posted to YouTube what appears to be an internal Microsoft sales music video imploring the sales force to get out and sell Windows Vista to businesses now that Service Pack 1 is available. It's unabashedly cheesy, a bit hard to watch and quickly becoming the object of ridicule around the Web. But the message in the video sheds some light on how the company's sales arm sees its most important product.
To get a sense for the tone, the song in the video is called "Rockin' Our Sales" by Bruce ServicePack and the Vista Street Band. It's styled on Bruce Springsteen from the "Dancing in the Dark" era.
Here are some of the lyrics:
"Last year, when Vista was newYou sold the Optimized Desktop value
That's a pitch that never fails
And you saw lots of sales!"But some enterprises said 'Wait and see,
we don't wanna adopt early'
Well that's over 'cause of SP1"
Clearly, Microsoft needs its salespeople to speed adoption of Vista in the enterprise. The company hopes that the release of Service Pack 1 last month will help make that happen.
The chorus:
"If they have been waitingNo more hesitating.
When they see the improvements in security,
The desktop and mobility and productivity
They'll say, 'Vista, gotta get me some'"
A recent Forrester Research report underscores the challenge Microsoft's field sales group faces in selling Vista to enterprises this year. Businesses stuck with Windows XP in 2007, according to the report released about two weeks ago. The study of 50,000 users at more than 2,300 large companies found that Vista is having a hard time gaining traction.
"Adoption of Vista among Windows users increased by a little more than five percentage points during 2007 to end at 6.3 percent. But, much to Microsoft's dismay, even this conservative growth cannot be attributed to upgrades from XP, which remained fixed at 90 percent throughout 2007," the study's authors wrote.
Windows 2000, XP's predecessor, saw its usage decline about 6 percentage points, roughly mirroring Vista's growth, the Forrester analysts noted. They added:
"2008 will be a make-or-break year for Vista: One-quarter of enterprises have scheduled 2008 deployments, but given the slow start, little gain in productivity, and the timetabled release of Windows 7 in [the second half of] 2009, businesses may decide to pull back rollouts or skip the version altogether, pushing Vista the way of Windows Millennium."
As with any internal sales video, there's a hefty dose of carrot and stick motivation:
"Quota is where your focus isGotta get those bonuses."
There are also some executive cameos:
"Wow, Microsoft's sales team rocks," says one executive at about 2:35 into the video. I'm pretty sure it's Bill Veghte, who was promoted in February to senior vice president of the Online Services & Windows Business Group, giving him "revenue responsibility for Microsoft's Windows and online businesses."
Veghte is followed by Chief Operating Officer Kevin Turner, who leads worldwide sales, marketing, and services, a 38,000-employee operation.
"And we're gonna keep rockin' with SP1," Turner says.
Here's the video. Advance warning to fans of the Boss: You will likely be offended.
Jul 1, 08 - 11:45 AM
Microsoft buying natural-language search company Powerset
Jun 30, 08 - 05:16 PM
Report: Microsoft to cut Xbox 360 price ahead of big industry event
Jun 27, 08 - 03:52 PM
Gates send-off: Gates has had Ballmer's back from the beginning
Jun 27, 08 - 01:09 PM
Gates send-off: Photos
Jun 27, 08 - 11:48 AM
Gates send-off: Two guys and 90,000 employees

general classifieds
Garage & estate salesFurniture & home furnishings
Sporting goods
just listed
60 Pc VintageTowle Sterling Flatware Set - $1400
@ picec black sofa set - $350
Alaska Airlines Companion Ticket - $300
More listings
POST A FREE LISTING
shopping
events for Tuesday, Mar. 16
- Spring Forward at The Bravern
- Gary Manuel Aveda Institute 20 Percent Discou...
- Spring Cleaning at Helle
- Step Into Spring and Stamp Out Alzheimer's Di...
editors' picks
- West Seattle shopping
- Maternity shopping
- Vintage, consignment and used clothing
- Phinney Ridge & Greenwood shopping

- 2 shot in Kirkland home invasion
- Silverdale mother and young son missing after van found in water near Olympia
- Bill Gates, son take personal tour of Hanford
- Jogger jumps off Calif. cliff to flee attacker
- 5 arrested in Kirkland home invasion; detectives find 300-plus pot plants
- Seahawks release Deon Grant, re-sign Darryl Tapp
- Normandy Park couple sue Toyota over vehicle's lost value
- 'Uptight Seattleite' not so uptight after all
- Jerry Brewer | In a bad year for Pac-10, Huskies rise to the top
- Huskies will play Marquette in first-round NCAA tournament game
- Rain, even urine, would help make Bullitt HQ city's 'greenest building ever'
- Anglers chasing wild steelhead find a challenge on the Queets River
- 2 shot in Kirkland home invasion
- City Bank of Lynnwood faces regulatory ultimatum
- AARP offers job fairs for older workers
- All You Can Eat | Putting a cork in it: Bellevue's Twisted Cork and Stir, closed
- Normandy Park couple sue Toyota over vehicle's lost value
- Lit Life | Lit life | Norwegian author Jo Nesbø writes another chapter in the history of Nordic noir
- Travel Wise | How safe is travel in Mexico?
- Travel warning issued for Mexican border towns

July
| Sun | Mon | Tue | Wed | Thu | Fri | Sat |
| 1 | 2 | 3 | 4 | 5 | ||
| 6 | 7 | 8 | 9 | 10 | 11 | 12 |
| 13 | 14 | 15 | 16 | 17 | 18 | 19 |
| 20 | 21 | 22 | 23 | 24 | 25 | 26 |
| 27 | 28 | 29 | 30 | 31 |
Bill Gates, who last week ended his full-time involvement with Microsoft, was often right. He made a career, a company and an industry by looking over the horizon.



Posted by uboto
6:27 PM, Apr 19, 2008
Why didn't they hire the production team that did the awesome "Bill Gates' Last Day" video? Is someone in the Windows PR group having one of those classic Microsoft "I should be a director" moments?