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Microsoft Pri0

Welcome to Microsoft Pri0: That's Microspeak for top priority, and that's the news and observations you'll find here from Seattle Times reporter Sharon Chan.

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April 15, 2008 10:14 AM

Microsoft completes Danger acquisition, now the work begins

Posted by Benjamin J. Romano

Microsoft's acquisition of Danger is complete, the company announced today.

Not much additional detail on the new Premium Mobile Experiences (PMX) team formed by the acquisition, which was announced in February. Danger makes the majority of its sales to Bellevue-based T-Mobile USA for its Sidekick phones. Today, Microsoft said that co-founders Matt Hershenson and Joe Britt will join PMX, reporting to Roz Ho. Another co-founder, Andy Rubin, went on to start Android, which Google bought in 2005.

Ho is an interesting executive to watch inside of Microsoft. Her PMX team is being viewed as Microsoft's iPhone competitor. For the past year, Ho was general manager of the company's entertainment and devices think tank, where she worked with Zune and Xbox godfather J Allard. Previously, she was general manager in Microsoft's Macintosh Business Unit.

Ho, in today's announcement, outlined her vision for the team: "We imagine a mobile experience that embraces sharing and celebrating relationships and personal moments," Ho said. "Combining Danger and Microsoft talents together in the Premium Mobile Experiences team is how we're going to deliver cool, new, fun mobile experiences to consumers. We want people to smile every time they look at their phone."

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