Welcome to Microsoft Pri0: That's Microspeak for top priority, and that's the news and observations you'll find here from Seattle Times reporter Sharon Chan.
March 14, 2008 2:07 PM
Posted by Benjamin J. Romano
The announcement this morning that Microsoft will buy Rapt, which makes advertising yield management solutions for digital publishers, marks the eighth advertising-related acquisition by the company since at least 2006. Mary Jo Foley counted them up here.
Rapt will be folded in to the Atlas Publisher Suite, technology from aQuantive, which now resides in Microsoft's Advertiser and Publisher Solutions Group.
The company's products and services measure supply and demand to help publishers "better price, predict, and provision advertising assets." Customers include: CNET Networks, Dow Jones & Company, Expedia, Fox Interactive Media, Microsoft, MTV Networks, NBC Universal, The New York Times Company, Reuters, USA Today and Yahoo.
Jul 1, 08 - 11:45 AM
Microsoft buying natural-language search company Powerset
Jun 30, 08 - 05:16 PM
Report: Microsoft to cut Xbox 360 price ahead of big industry event
Jun 27, 08 - 03:52 PM
Gates send-off: Gates has had Ballmer's back from the beginning
Jun 27, 08 - 01:09 PM
Gates send-off: Photos
Jun 27, 08 - 11:48 AM
Gates send-off: Two guys and 90,000 employees
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Bill Gates, who last week ended his full-time involvement with Microsoft, was often right. He made a career, a company and an industry by looking over the horizon.