Advertising

The Seattle Times Company

NWjobs | NWautos | NWhomes | NWsource | Free Classifieds | seattletimes.com

Business / Technology


Our network sites seattletimes.com | Advanced

Microsoft Pri0

Welcome to Microsoft Pri0: That's Microspeak for top priority, and that's the news and observations you'll find here from Seattle Times reporter Sharon Chan.

E-mail Sharon| RSS feeds Subscribe | Blog Home| Brier Dudley's Blog

March 26, 2008 3:17 PM

Yahoo, Microsoft search share declined in February, Nielsen reports

Posted by Benjamin J. Romano

Matching the trend reported last week in comScore's Internet search market share figures, Nielsen Online is out with its February report showing Google built on its enormous lead while Yahoo and Microsoft gave up ground.

Nielsen changed its reporting methodology last fall, so no year-over-year comparisons. These numbers compare U.S. search market share in February and January.

Google: January, 56.9%; February, 58.7%.
Yahoo: January, 19%; February, 17.6%.
MSN/Windows Live: January, 12.1%; February, 11.2%.
AOL: January, 4.7%; February, 5.2%.
Ask.com: January, 2.4%; February, 2.5%.

Interesting to note that AOL saw an up-tick in market share last month.

Nielsen also reports "searches per searcher" -- a measurement of how "sticky" each provider's search service is. Microsoft's strategy last fall was to get existing users of its search to perform more searches. That's not happening.

The average MSN/Windows Live searcher made 28.2 queries in February, down from 30.1 in January. For Google, the trend went the other direction with 43.2 searches per searcher in February, up from 39.6.

Here's the Nielsen PDF.

Digg Digg | Newsvine Newsvine

Comments
No comments have been posted to this article.

Advertising

Marketplace

After 60 years in U.S., Ferraris still inspire lustnew
Ferraris don't emit fumes. They blast LeMans-inspired symphonies from their oversize exhaust pipes — flat, hard growls that swell to shrieking 8...
Post a comment

Advertising

Advertising

Categories
Calendar

May

Sun Mon Tue Wed Thu Fri Sat
          1 2
3 4 5 6 7 8 9
10 11 12 13 14 15 16
17 18 19 20 21 22 23
24 25 26 27 28 29 30
31            
Browse the archives

May 2009

April 2009

March 2009

February 2009

January 2009

December 2008

From the tech blogosphere