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Welcome to Microsoft Pri0: That's Microspeak for top priority, and that's the news and observations you'll find here from Seattle Times reporter Sharon Chan.

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March 26, 2008 10:00 AM

Adobe/Macromedia vet and former NPD analyst Swenson joining Microsoft

Posted by Benjamin J. Romano

Yet another Adobe/Macromedia veteran is joining the Microsoft team doing battle with the design and online applications giant.

Chris Swenson, who was most recently director of software industry analysis for The NPD Group, is joining Microsoft's Expression/Silverlight team. He will run the market research and strategic planning effort, Swenson said in an e-mail this morning.

"I'm really excited about this new opportunity," he said. "I know several of the individuals on the Expression/Silverlight team from when I worked in the market research departments at Adobe and Macromedia. And when I joined The NPD Group, the Expression/Silverlight team hired me to do several primary market research and consulting projects."

I have quoted Swenson on several occasions, including this recent story about Microsoft hiring lots of Adobe and Macromedia veterans to build and market Expression Studio and Silverlight.

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