Welcome to Microsoft Pri0: That's Microspeak for top priority, and that's the news and observations you'll find here from Seattle Times reporter Sharon Chan.
February 19, 2008 9:00 PM
Posted by Benjamin J. Romano
With Toshiba today making it official that HD DVD is done, Microsoft updated the statement they gave me last week about the company's plans for how to proceed with the Xbox 360's HD DVD player accessory. In last week's post, I discussed how the competing formats played out in the console battle between Sony and Microsoft. (Sony's PlayStation 3 comes equipped with the victorious Blu-ray Disc format.)
There's not much new from the earlier Microsoft statement:
"We do not believe the recent reports about HD DVD will have any material impact on the Xbox 360 platform or our position in the marketplace. As we've long stated, we believe it is games that sell consoles and Xbox 360 continues to have the largest next-gen games library with the most exclusives and best selling games in the industry. We will wait until we hear from Toshiba before announcing any specific plans around the Xbox 360 HD DVD player. HD DVD is one of the several ways we offer a high definition experience to consumers and we will continue to give consumers the choice to enjoy digital distribution of high definition movies and TV shows directly to their living room along with playback of the DVD movies they already own."
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Bill Gates, who last week ended his full-time involvement with Microsoft, was often right. He made a career, a company and an industry by looking over the horizon.