The Seattle Times Company

NWjobs | NWautos | NWhomes | NWsource | Free Classifieds |

Business / Technology

Our network sites | Advanced

Microsoft Pri0

Welcome to Microsoft Pri0: That's Microspeak for top priority, and that's the news and observations you'll find here from Seattle Times reporter Sharon Chan.

E-mail Sharon| RSS feeds Subscribe | Blog Home| Brier Dudley's Blog

January 22, 2008 2:07 PM

Boys & Girls Clubs to get Xboxes ... or at least the guy who makes them

Posted by Benjamin J. Romano


Bach. Bringing Xbox 360s?

Boys & Girls Clubs of America today appointed Robbie Bach, president of the Microsoft division responsible for fun, as chairman-elect for 2009-10. Under his watch, Microsoft has plunged into the video game business with the Xbox and now Xbox 360 game console and the Zune digital media player.

Bach, officially president of Microsoft's Entertainment and Devices Division, has long been involved with the BGCA, which serves close to 5 million kids across the country through guidance and leadership programs at 4,000 club locations. He was on the board of the Bellevue club, including a term as chairman. He's currently heading the national organization's Marketing Committee, which scored a free advertising deal with McCann Worldgroup (which also happens to be the primary agency serving Microsoft).

The BGCA's press release today was silent on whether Bach would hook 'em up with Xboxes. The group did note that Bach's tech expertise overlaps well with its goals of exposing kids to technology. Furthermore, its "national technology program, Club Tech, was launched in 2000 with a $100 million commitment in software and support from Microsoft."

Digg Digg | Newsvine Newsvine

No comments have been posted to this article.







Sun Mon Tue Wed Thu Fri Sat
          1 2
3 4 5 6 7 8 9
10 11 12 13 14 15 16
17 18 19 20 21 22 23
24 25 26 27 28 29 30
Browse the archives

May 2009

April 2009

March 2009

February 2009

January 2009

December 2008

From the tech blogosphere